Wendy Adams

CMI (consumer & Market Insight) Director U Work at Unilever

Wendy Adams is an accomplished professional with extensive experience in consumer and market insights, currently serving as a Leadership & Team Development Facilitator at Symbia and an Innovation, Insight & Capabilities Project Lead at Paraffin Ltd. Since joining Unilever in 2006, Wendy has held various leadership roles in global consumer and market insight, including positions as CMI Director for multiple Unilever brands, focusing on global innovation, communication development, and brand positioning. Wendy's previous experience includes serving as a Client Manager at Kantar Worldpanel. Academic credentials include a strategic scenario planning program from Saïd Business School at the University of Oxford, a Mastering Strategic Foresight certificate from the Global Foresight Group in Geneva, and a BA with Joint Honours in French and Hispanic Studies from Birmingham University.

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Timeline

  • CMI (consumer & Market Insight) Director U Work

    November, 2021 - present

  • Global CMI Director Unilever Ice Cream

    June, 2018

  • Global CMI Director - Unilever Refreshment Category, Magnum And Premium Ice Cream

    March, 2017

  • Global CMI Director Unilever Refreshment Category And New Ventures

    April, 2014

  • Global Senior Consumer & Market Insight Manager - Knorr

    February, 2011

  • Global Consumer And Market Insight Manager - Dove Haircare

    July, 2009

  • CMI Manager - Dove, Lynx And Vaseline Skincare & Cleansing. UK & Ireland

    September, 2007

  • CMI Manager - Laundry & Homecare (persil, Comfort, Surf, Cif, Domestos) UK & Ireland

    October, 2006