Helen Spei

Helen Spei is an accomplished marketing professional with extensive experience in branding and marketing operations. Currently serving as the Branding & Marketing Operations Director at UnionCoop since November 2024, Helen has held prominent positions including Marketing Director at GMG and Head of Marketing at Dubai World Trade Centre. Helen's previous roles at Majid Al Futtaim and Dubai Investments PJSC involved leading comprehensive marketing strategies and brand positioning initiatives. With a solid foundation in customer acquisition and engagement from earlier positions at Western Union and Citi, Helen has developed a strong expertise in both B2B and B2C marketing. Helen's academic credentials include a Professional Postgraduate Diploma in Marketing from CIM, a Diploma in Digital Marketing from the Digital Marketing Institute, and a Bachelor of Arts in Economics from Ethnikon kai Kapodistriakon Panepistimion Athinon.