Christine Valls

Christine Valls currently serves as the Sales Director for Latin America and the Caribbean at United Airlines since January 2024, where the focus is on implementing the United Global Market Strategy and overseeing sales operations with a revenue contribution of $1 billion. Previously, Christine Valls had a distinguished tenure at American Airlines from August 1990 to April 2023, culminating in the role of Managing Director for Latin America, Caribbean, and Florida Sales, responsible for a $2 billion revenue portfolio and leading a team of over 300 employees across 36 Ticket Sales offices and three Sales Support Call Centers. Additional roles at American Airlines included Director of Sales for Central and South America, Regional Sales Director for Florida and the Caribbean, and several positions in sales planning and customer service that collectively reflect extensive expertise in commercial strategy and team leadership. Christine Valls holds a Bachelor’s degree in Business Administration from the American University - Kogod School of Business, attained in 1990.