Mike Petrella

Mike Petrella is a seasoned professional with extensive experience in strategic partnerships and revenue generation within the advertising and media sectors. Currently serving as Managing Director of Strategic Partnerships at United Airlines and U of Digital Expert for U of Digital, Mike has demonstrated expertise in programmatic advertising, particularly in CTV/OTT, identity solutions, and SSP/DSP mechanisms. Previously held the position of Chief Revenue Officer at ICARO™ Media Group, where Mike led significant global initiatives in sales and business development across various regions. Additional roles include Managing Director at Kinective Media℠ by United Airlines and Strategic Advisor at Spiny.ai. Mike's academic background includes a Bachelor of Arts in British Literature from Towson University.