Berenice Gonzales

Berenice Gonzales has a diverse work experience spanning multiple companies and roles. Berenice began their career at BYU AdLab in 2010, working as a Strategic/Account Planner until 2012. During this time, they gained experience in market research and developing marketing strategies.

In 2010, Berenice also worked at BYU Broadcasting, where they served as a Translator. From 2011 to 2012, they were a Marketing Research Assistant, responsible for conducting demographic research and compiling data for marketing strategies. Additionally, they worked as a TV Sports Reporter for a brief period in 2011.

Moving on to Havas Formula, Berenice worked for several years in various roles. From 2012 to 2014, they held positions as an Account Coordinator and Assistant Account Executive, where they were involved in creating communications and PR plans, executing media relations, and producing internal and external communications content. In 2015, they became an Account Executive and later a Senior Account Executive until 2017, managing media relations and influencers programs.

From 2017 to 2018, Berenice served as an Account Supervisor, overseeing public relations programs for clients such as Wonderful Pistachios, TurboTax, and Panda Express. Berenice developed press materials and maintained extensive media contacts for Hispanic and General Market media.

In 2018, Berenice was promoted to Senior Account Supervisor, responsible for managing projects from concept to completion and creating branded content. Berenice also served as the day-to-day client contact and ensured program deliverables were met.

Most recently, Berenice joined United Entertainment Group in 2022 as the Vice President of Client Management. In this role, they are responsible for executing influencer marketing campaigns for Unilever brands and serving as the day-to-day client contact. Berenice works with key players in the beauty and lifestyle space to enhance brand recognition and engage target markets.

Berenice Gonzales completed a Bachelor's degree in Communications with a focus on Advertising from Brigham Young University, attending from 2007 to 2012. Later on, they pursued a Master's degree in Business/Corporate Communications at Baruch College, enrolling in 2019 and expected to graduate in 2022.