Makram Haidar

Makram Haidar is a seasoned marketing professional with extensive experience in leading marketing operations across various organizations. Currently serving as the Marketing Director at United Foods Company (PJSC) since June 2017, Makram oversees 360 marketing activities and plays a pivotal role in shaping product strategies and driving digital transformation. Previously, as Head of Trade Marketing at National Food Products Company from January 2014 to May 2017, Makram managed a substantial budget for trade marketing activities for prominent UAE brands. Prior roles include Marketing Manager and Senior Brand Manager at Masafi LLC, where Makram successfully developed brand strategies and elevated brand equity. Early career experience at Philip Morris International involved overseeing marketing budgets and developing trade channel segmentation. Makram holds an MBA in Marketing from Missouri State University and a BS in Marketing from Lebanese American University, complemented by a certification in Digital Marketing Strategy from INSEAD.