Madison Koch

Madison Koch is a seasoned professional with extensive experience in analytics and reporting within the sports industry. Currently serving as the Director of Analytics & Reporting at the United Football League since November 2024, Madison previously worked as the Manager of Sport & Athlete Technology Products at the United States Olympic & Paralympic Committee from July 2023 to November 2024. Prior experience includes a progressive career with the Minnesota Vikings, encompassing roles as a Business Analytics & Strategy Data Solutions Architect, Sales Analytics & Engagement Data Coordinator, and Sales Analytics & Engagement Intern from May 2016 to July 2023. Madison holds a Bachelor’s Degree in Psychology from the University of Minnesota (2012 - 2016) and a Certificate in Full-Stack Web Development from the University of Minnesota College of Continuing & Professional Studies (2018).