Jamie Sjoquist

Jamie Sjoquist is an experienced marketing professional currently serving as the VP, Head of Retail Marketing & Brand Strategy at UNFI since January 2024. Prior to this role, Jamie held various senior positions at The Coca-Cola Company from January 2018 to April 2024, overseeing brands such as Diet Coke and Coke Zero, where significant innovations, including Coca-Cola Spiced, were launched. As Brand Director for smartwater, Jamie managed the brand's complete strategy, including a successful relaunch in February 2022. Earlier career experience includes brand management at Kao Corporation and PR roles at Edelman and Weber Shandwick. Jamie holds an MBA with dual concentrations in Market Analysis & Strategy and Product Management from Duke University's Fuqua School of Business and a BA from Vanderbilt University.