Carol A. Scott

Carol A. Scott, Ph.D., has served as a director of United Online since April 2003 and was a member of the board of directors of Classmates Media Corporation, a wholly-owned subsidiary of the company, from September 2007 to January 2010. Dr. Scott has been a Professor Emeritus at UCLA since July 2011. Prior to that, she was a professor of marketing at the UCLA Anderson Graduate School of Management where she served as the Associate Dean for Academic Affairs and as the Chairman of the faculty from 1986 through 1994 as well as the faculty director of the school’s Executive Program since 2005. She was a visiting professor at the Harvard Business School in 1985 and at the Stanford Graduate School of Business in 2009, and was on the faculty at Ohio State University for three years prior to joining UCLA in 1977. Dr. Scott’s research on customer decision making and marketing strategy has been published in major academic journals, and she has served on the editorial boards of the Journal of Marketing, the Journal of Marketing Research and the Journal of Consumer Research. In 2007, she co-founded Nellie Analytics, Inc., a marketing and graphics services company. In 2008, she co-founded Crossfield Associates, Inc., a litigation consulting company that provides expert services on matters of intellectual property to law firms and corporate clients. She serves as Chief Executive Officer of Nellie Analytics and co-Chief Executive Officer of Crossfield Associates. She received her B.S. (business and history) from the University of Texas at Austin, and her M.S. (management) and Ph.D. (marketing) from Northwestern University.