Felix A. Lim

Felix A. Lim is an experienced banking professional with a robust background in portfolio management, digital engagement, and sales performance. Currently serving as the Head of Portfolio Management and Digital Engagement at UOB since May 2015, Felix A. Lim drives customer growth, engagement, and retention through data analytics and advocates for the digitalization of SMEs. Prior to UOB, significant roles included Engagement Lead and Product Manager at Standard Chartered Bank, where innovative programs were developed to boost loan portfolios. Felix A. Lim's career also features positions at HSBC, Citi, and PricewaterhouseCoopers, showcasing expertise in corporate wealth management, client acquisition, and assurance practices. Felix A. Lim holds a degree from Nanyang Technological University Singapore and attended Hwa Chong.