Maybeline Tan

First Vice President, Usage Marketing Team Lead at United Overseas Bank

Maybeline Tan has a strong background in marketing and strategy, with significant experience in the banking industry. Maybeline was the First Vice President and Team Lead at UOB, where they managed a team and made strategic decisions to increase card spend in both offline and e-commerce channels. Prior to that, they held various roles at Citi, including AVP and Team Lead for Usage and Segment Marketing, where they delivered strong growth in card billings and acquired strategic partners in retail, lifestyle, malls, and e-commerce. Maybeline also worked as a Senior Marketing Manager at Citi. Before their career in banking, Maybeline had a role in analytics at Bloomberg LP.

Maybeline Tan completed their Honours degree in Nanyang Business School at Nanyang Technological University Singapore from 2006 to 2008.


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  • First Vice President, Usage Marketing Team Lead

    June, 2018 - present

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