David Peyton

David Peyton is an experienced professional in revenue strategy and analytics, currently serving as the Director of In-Park Revenue Strategy & Analytics at United Parks & Resorts since December 2019. In this role, David drives revenue strategy for 12 theme parks, overseeing revenue programs that generate approximately $800 million annually, while collaborating with department heads to establish strategic initiatives and preparing materials for executive review. Previously, David held roles ranging from Manager to Analyst in In-Park Revenue Analytics, where responsibilities included enhancing cross-functional engagement, supporting senior leadership, and acting as a subject matter expert. David's early experience includes a data analyst internship at First Capital Property Group, along with roles in the food service sector at Publix Super Markets and Firehouse Subs. David holds a Bachelor's degree in Finance, Investments from the University of Central Florida and an IB Diploma from Strawberry Crest High School.