United Parks & Resorts
Kathy Mayor serves as the Chief Marketing Officer at United Parks & Resorts since 2025, while also being a Board Member at Viking Cruises since 2021, contributing to the company's notable achievements in the cruise industry. Kathy previously held the CMO position at Spot Pet Insurance, driving significant growth in policy sales and innovative marketing strategies. In roles at MAV Beauty Brands and Sears Home Services, Kathy enhanced brand performance and customer experience through data-driven marketing tactics. As a seasoned Board Member for various organizations, including Phunware, Inc. and Tinybeans, Kathy has focused on governance and strategic oversight. With prior experience as CMO at Boxy Charm and digital leadership roles at Carnival Cruise Line and Las Vegas Sands Corp., Kathy has a strong foundation in digital transformation, demand generation, and eCommerce strategies. Kathy holds an MBA from Harvard Business School and a BS in Management Engineering from Ateneo de Manila University.
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United Parks & Resorts
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United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica. Our portfolio offers experiences for guests of all ages to enjoy exhilarating thrill and family-friendly rides and coasters, inspiring up-close encounters and educational presentations with wildlife, and exciting shows, concerts, and live performances. We are committed to wildlife conservation globally, and all three SeaWorld parks, plus Discovery Cove and Busch Gardens Tampa Bay, are accredited members of the AZA, one of the world’s foremost professional zoological organizations. Our parks serve as one of the largest marine animal rescue organizations in the world, actively participate in endangered species survival programs, and make significant contributions to science through field research and the study of animals in our care. Website: www.UnitedParks.com