Andrea Cruz

Andrea Cruz is an experienced marketing professional currently serving as Marketing and Commercial Grouper Manager at Perfumerías Unidas since July 2022. Between February 2017 and June 2021, Andrea held key marketing roles at The Estée Lauder Companies Inc., including Gerente de marketing MAC Cosmetics and Jefe de marketing MAC Cosmetics, where responsibilities included brand strategy implementation and digital marketing initiatives that significantly increased brand presence. Prior to this, Andrea worked in various marketing capacities at Parque Arauco and L'Oréal, contributing to brand relaunches and marketing strategies. Andrea's academic background includes a Master’s degree in Marketing and Communication of Fashion from IED Barcelona and a Bachelor’s degree in Business Administration and Marketing from Universidad Peruana de Ciencias Aplicadas.