James Lyons has an extensive professional background in management and sales, currently serving as Branch Manager and previously as Territory Manager at United Rentals since November 2018. Prior experience includes a role as Sr. Inside Sales Representative at United Rentals Power & HVAC from July 2013 to November 2018 and as a Multimedia Marketing Consultant at Enterprise Media from December 2010 to July 2013, specializing in digital advertising solutions. Academically, James holds advanced degrees in psychology, including a Doctor of Philosophy - PhD (ABD) and a Master's degree from the University of California, Riverside, and multiple Bachelor of Science degrees in Psychology and Child Development from California State University-San Bernardino, complemented by Associate of Arts degrees in Psychology and Child Development from Mt. San Jacinto College.