Greg Lalas

Chief Marketing Officer at United Soccer Leagues LLC (USL)

Greg Lalas is an accomplished professional in the sports media industry, currently serving as the Founder and Director of Short Corner Media since 2021, providing digital media consulting with a focus on the soccer sector. As the Cofounder and Director of the Kicking and Screening Soccer Film Festival since 2009, Lalas manages marketing strategies and business development for the unique soccer-specific film distribution company. Lalas has held significant roles such as Chief Marketing Officer for the United Soccer League from 2022 to 2024 and Vice President of Content at Major League Soccer from 2010 to 2020, where oversight included content strategy and digital channels. Earlier experience includes leadership positions at Goal.com and Boston Magazine, alongside a background as a soccer player with the New England Revolution and Tampa Bay Mutiny. Lalas holds a Master’s degree in Creative Writing from Boston University and an undergraduate degree in American Civilization from Brown University.

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