Lincoln R. began their career in the gaming and esports industry, working as an Account Manager at United Talent Agency, where Lincoln focused on building strategic frameworks for brand clients in gaming. Prior to this, Lincoln was involved in brand partnerships at StreamElements, overseeing awareness campaigns and managing client relationships. Lincoln's experience also includes roles at adidas and Archrival, where Lincoln gained expertise in account coordination and field agent responsibilities. Lincoln obtained a Bachelor's Degree in Marketing/Marketing Management from Grand Canyon University.
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