Kevin Gregory

Sr. Director, Marketing at United Way for Southeastern Michigan

Kevin Gregory has a diverse work experience in the field of marketing. Kevin is currently working as the Sr. Director of Marketing at United Way for Southeastern Michigan since June 2021. Prior to this, they served as the Director of Marketing at the same organization from June 2021 to July 2023.

Before joining United Way, Kevin worked at Rocket Mortgage Classic as the Director of Marketing & PR from October 2018 to December 2020. During their tenure, they successfully led the marketing, public relations, and ticketing departments for the first-ever Rocket Mortgage Classic PGA TOUR event.

Kevin also has experience working at Homestead-Miami Speedway as the Sr. Director of Marketing Communications from May 2014 to October 2018. Kevin was responsible for driving ticket sales and facility revenue by developing effective marketing strategies and managing a significant budget. Additionally, they served as the Director of Marketing at Homestead-Miami Speedway from May 2010 to May 2014, where they spearheaded repositioning and rebranding efforts.

Prior to these roles, Kevin worked at Michigan International Speedway as the Manager of Consumer Marketing from January 2004 to May 2010. Kevin played a key role in significant rebranding efforts, reducing marketing costs, increasing ticket renewal revenue, and enhancing customer satisfaction through various initiatives.

Overall, Kevin Gregory has a strong background in marketing, with a focus on strategic planning, brand management, advertising, and promoting successful events and initiatives.

Kevin Gregory earned a Bachelor of Science degree in Sport Management from Bowling Green State University between 1999 and 2004.

Links

Timeline

  • Sr. Director, Marketing

    June, 2023 - present

  • Director, Marketing

    June, 2021