Craig North

Craig North is an experienced engineering leader with a robust background in software and firmware development, particularly in the automotive sector. As the Vice President of Software Engineering at UnitX since March 2024, North previously held the position of Senior Vice President of Engineering at Lynq from October 2020 to April 2024. Prior roles include Consulting Specialist at Hopium and Sr Director of Software for Smart Machines at Samsung Electronics, where Craig focused on ADAS software development. North's extensive career also features significant contributions at NIO, Tesla Motors, and several other companies, emphasizing team leadership, project management, and innovative automotive solutions. Craig earned a Master of Engineering in Electronics with Optoelectronic Systems from the University of Hull.