Layan Qazzaz

Layan Qazzaz is an accomplished marketing and digital strategy professional with extensive experience across multiple industries. Currently serving as Industry Manager at Google since March 2025 and Head of Digital Strategy & Planning at UM | Universal McCann GmbH since February 2021, Layan has successfully managed multimillion-dollar media budgets and led strategic media planning for high-profile international clients such as Mattel and Johnson & Johnson. Previous roles include iMarketing Manager at The Coca-Cola Company, Marketing Manager at Sporter.com, and various positions in digital strategy and planning at UM Worldwide and ZenithOptimedia Group. Layan holds a Master's degree in Business Administration from the University of Jordan and has studied at prestigious institutions such as IAE Paris - Sorbonne Business School, University of Amsterdam, and Paris School of Business.