Max Cacciotti

VP Marketing & Artist Strategy at Universal Music

Max Cacciotti is an experienced marketing and artist strategy professional, currently serving as the VP of Marketing & Artist Strategy at Universal Music Group, specifically within Universal Music Latino, since June 2019. In this role, Max oversees marketing programs and planning activities across Latin America, Iberia, and the US Latin Market for recorded music and performing artists. Prior to this position, Max held roles at beIN MEDIA GROUP as Affiliate Sales Manager, where responsibilities included sales and distribution leadership, and at Cisneros Group of Companies as Manager of Digital Strategy, focusing on digital media. Additionally, Max has a background in marketing and production from Venevision International Music. Max holds an MBA in Finance from Florida International University and has completed a Business & Financial Modeling Specialization at The Wharton School. Undergraduate education includes degrees from Florida International University in Political Science and International Relations, as well as from the University of Central Florida in International Law and Legal Studies.

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