Mustafa Shaikh

Mustafa Shaikh is an experienced professional in marketing and creative direction, currently serving as the Director of eCommerce Creative at Universal Music Group for Def Jam since November 2022. As an advisor at From Mustafa's Desk, Mustafa guides emerging artists in marketing and revenue development while hosting networking events for musicians. Previous roles include Partner & Brand Director at 36 Chambers LLC, where brand storytelling and strategic marketing were prioritized, and various consulting positions focused on innovative solutions in marketing and sustainability. Early career experience includes leading brand marketing at Boombotix and contributing to content creation as a freelance writer. Mustafa graduated with a B.A. in Rhetoric from U.C. Berkeley in 2010.