Sabiha Asif

Sabiha Asif is an experienced professional with a diverse background in human resources, baking, and project management. Currently serving as a PIC Assistant at Universal Music Group since November 2024, Sabiha has also established a small business as a self-employed Cake Artist, Baker, and Decorator at Maison Des Gâteaux since July 2020. Prior experience includes roles as a People and Culture Coordinator at StackAdapt and a People Coordinator at EE, where Sabiha managed HR queries, onboarding, and compliance tasks. Sabiha started a career in customer service as a Sales Associate at Carlisle Support Services and as a Junior Admin, building a solid foundation for various professional engagements. Sabiha holds a Bachelor of Arts (Honors) in Business Management from the University of Westminster, obtained in July 2022.