Victoria McDermott

Victoria McDermott is a highly skilled marketing professional with extensive experience in audience development within the music industry. Currently serving as the Manager of Audience Development at Universal Music Group since July 2022, McDermott has progressed through various roles in audience development, showcasing a strong ability to engage audiences and drive strategic marketing initiatives. Earlier experience includes an internship at Bauer Entertainment Marketing, where McDermott generated KPI reports and successfully managed social media strategies for multiple clients, significantly boosting engagement. Educational credentials include a Master of Marketing from Vanderbilt University and a Bachelor's degree in Music Industry Studies from California State University, Northridge.