Kyle Fairhurst is a seasoned marketing professional with extensive experience in web and ecommerce marketing, copywriting, and corporate communications. Currently serving as a Sr. Web & Ecommerce Marketing Representative at Universal Destinations & Experiences since May 2022, Kyle leads content strategy and digital programs focused on engaging prospective visitors for Universal’s Epic Universe. Previous roles include Copywriter at AllianceRx Walgreens Prime, where content for marketing campaigns and brand communications was crafted, and Corporate Communications Specialist at Travel + Leisure Co., specializing in internal communications. With a foundational career at Universal Orlando Resort in various communication roles, Kyle has honed skills in content creation, digital user experience improvement, and cross-functional collaboration. Holding a Bachelor of Arts in Visual Arts and Emerging Media Management with a minor in Spanish from the University of Central Florida, Kyle combines a creative background with effective marketing strategies.
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