Lizabeth Umeda

Lizabeth Umeda is a seasoned professional in product development and merchandising, currently serving as Sr. Manager of Product Development Merchandising at Universal Parks & Resorts since May 2014. In this role, Lizabeth creates and implements retail strategies to ensure merchandise differentiation for various events and oversees merchandise development for Location Based Entertainment events. Prior experience includes a Product Manager position at Performance Designed Products LLC, where Lizabeth drove significant revenue growth through innovative product concepts and collaborations with licensors. Additional roles span coordination and design support at Paramount Pictures, freelance work in graphic design, and technical preservation at the University of California, Riverside, where Lizabeth earned a BA in Creative Writing.