Marcus Hanson

Marcus Hanson is a seasoned professional in digital analytics and marketing, currently serving as the Manager of Digital Analytics at Universal Destinations & Experiences since October 2022. In this role, Marcus leads a team focused on enhancing digital measurement and reporting strategies across multiple entertainment venues, including Universal Orlando Resort and Universal Studios Japan. Prior experience includes a significant tenure at Disney Parks, where Marcus advanced through various analytical roles, contributing to digital performance analysis and tracking requirements for new applications. Academic credentials include a Bachelor’s Degree in Marketing from Tennessee Technological University and an Associate’s Degree in Media Technologies. Marcus has a strong foundation in leveraging data analytics to drive business insights and improve customer experiences.