Marcus Hanson is a seasoned professional in digital analytics and marketing, currently serving as the Manager of Digital Analytics at Universal Destinations & Experiences since October 2022. In this role, Marcus leads a team focused on enhancing digital measurement and reporting strategies across multiple entertainment venues, including Universal Orlando Resort and Universal Studios Japan. Prior experience includes a significant tenure at Disney Parks, where Marcus advanced through various analytical roles, contributing to digital performance analysis and tracking requirements for new applications. Academic credentials include a Bachelor’s Degree in Marketing from Tennessee Technological University and an Associate’s Degree in Media Technologies. Marcus has a strong foundation in leveraging data analytics to drive business insights and improve customer experiences.
Universal Destinations & Experiences
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Universal Destinations & Experiences., a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Universal Destinations & Experiences in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. Around the world, UP&R includes Universal Studios Japan in Osaka, a license agreement with Universal Studios Singapore at Resorts World Sentosa, and the recently-opened Universal Beijing Resort.