Ivonne J.

Ivonne J. is a seasoned marketing professional with extensive experience in digital development and performance marketing across various industries. Currently serving as the Sr Marketing & Data Manager at Universal Pictures since April 2019, Ivonne specializes in enhancing theatrical film health metrics and building brand ambassadors. Previous roles include Digital Development Director at UM Worldwide, where strategic digital capabilities were developed for FCA, and Sr Performance Digital Lead at BPN Worldwide, overseeing strategic planning for notable clients such as Mattel and Scotiabank. With a strong educational background that includes current studies in Big Data & Data Analytics, as well as certifications and diplomas in management and marketing, Ivonne combines analytical and creative skills to drive impactful marketing strategies.