Jeff Williams

Jeff has 30+ years of domestic and international experience in the food and beverage industry. Recently, Jeff served as the CEO of Avure Technologies – a world leader in the manufacture and support of HPP machinery as well as HPP Food Science and Technology. He was also the inaugural Chairman of the Cold Pressure Council. Jeff has over 25 years of experience in machinery manufacturing working in a variety of industries including food, beverage, pharmaceutical and other consumer products. During this time he has held a variety of positions responsible for Sales, Marketing, Product Development, Engineering and Operations. Jeff earned his B.S. in Electrical Engineering from the University of Cincinnati.