Karen Reyes

Karen Reyes has extensive experience in consumer insights and marketing research, currently serving as the Director of Consumer Insights at Universal Robina Corporation since March 2019. Prior to this role, Karen held significant positions at The Coca-Cola Company as the ASEAN Knowledge & Insights Director for Sparkling and at Coca-Cola Far East Ltd. as Sr. Commercial Insights Manager and Knowledge & Insights Manager. Earlier career experience includes serving as Senior Manager of Marketing Research at Globe Telecom, Marketing Intelligence Manager at Citibank N.A., and Senior Research Executive at ACNielsen. Karen holds a Bachelor of Science degree in Statistics from the University of the Philippines, attained in 1994.