Rafael López Guajardo, PhD, is a seasoned professional with extensive experience in data management, business intelligence, and advanced analytics. Currently serving as the Director at STRATA Consultores since January 2009, Rafael supports executives and organizations in making better decisions through data utilization. Additionally, Rafael contributes as a graduate professor at Universidad Autónoma de Nuevo León and Rochat Escuela de Negocios, teaching subjects related to digital business transformation, data analysis, visualization, artificial intelligence, and machine learning. Previous roles include Advanced Analytics at Interfactura, CIO at HEB México and BANCO FAMSA, and Director of Commercial Innovation at Famsa. Rafael co-founded Questor and held the position of Head of Technical Support at Gentor early in the career. Educational qualifications include a Bachelor's degree in Computer Administrative Systems from Tecnológico de Monterrey, a Doctorate in Management and Marketing from UPAEP, and a Master's in Sales and Marketing from IDESAA.
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