Anabel Guzman

Anabel Guzman currently serves as a Postdoctoral Research Assistant and Professor of Strategic Digital Marketing at Universidad EAFIT. In addition, Anabel is pursuing a PhD in Business at the University of Barcelona, focusing on content marketing strategies for e-Government platforms. Previous experience includes roles as Digital Marketing Manager at Codescrum, where responsibilities included developing marketing strategies and managing marketing campaigns, and positions in various organizations such as Shard Financial Media, Smartsoft Play, and Corporación Cluster CreaTIC, providing expertise in digital marketing and business strategy. Anabel's educational background encompasses a Doctor of Philosophy in Business from Universitat de Barcelona, a Master of Science in Strategic Digital Marketing from the University of South Wales, and a Bachelor's degree in Business Administration from Universidad del Cauca.