Julián Camilo Martínez Guzmán

Julián Camilo Martínez Guzmán is a seasoned professional with extensive experience in digital analytics, marketing, and product management within diverse sectors including e-commerce and fintech. Currently serving as a Professor in Posgrado at Universidad Externado de Colombia since June 2015, Julián has previously held key positions such as Ecommerce Marketing Manager at Cencosud S.A., where responsibilities included leading customer acquisition strategies and optimizing marketing models. As Growth Manager at tyba by Credicorp Capital, Julián focused on high-value market growth and data-driven marketing strategies. A proven leader, Julián has contributed to product and growth management in multiple organizations, including OLX Autos and ADL Digital Lab. Julián possesses a Master of Business Administration with a focus on startups and digital business from Universidad de Palermo and multiple qualifications in project management and web analytics.