Fernando Garcia-Yañez

Director, Master Business Analytics And Big Data at Universidad Francisco de Vitoria

Fernando Garcia-Yañez has extensive work experience in various roles and industries. Fernando has worked as the EMEA Consumer Sales Director Telco & ISP at McAfee, where they were responsible for managing the global account with Telefonica. Fernando also served as the Director of the Master Business Analytics and Big Data program at Universidad Francisco de Vitoria and as a Business Development Advisor at Intellias. Additionally, Fernando founded and served as the CEO of Telecom Consulting Group Ltd and DIMS Digital Marketing Solutions. Fernando has held leadership positions at Smith Micro Software, Inc., Zebra Technologies, Orange Spain, and RIM, where they managed marketing, business development, and sales functions. Fernando has also worked as a professor at Universidad CEU San Pablo, teaching courses on startups and digital migration.

Fernando Garcia-Yañez holds an Associate's degree in Persuasive Communication: Critical Thinking to Enhance your Message from the Massachusetts Institute of Technology, which they obtained between 2022 and 2023. Fernando also holds a Doctor of Philosophy (PhD) in Economics from Universidad CEU San Pablo, achieved between 2014 and 2023. Fernando has a Master's degree in Programa Superior de Dirección de Empresas de Telecomunicaciones from IE Business School, earned in 2004-2005. In addition, they obtained a Bachelor's degree in Marketing from ESIC Business & Marketing School from 2005 to 2007. For their undergraduate studies, Fernando attended Universidad Politécnica de Madrid, where they pursued an IT Engineering degree from 1986 to 1992. Lastly, they completed a Master's degree in E-Commerce/Electronic Commerce at Universidad Complutense de Madrid between 2017 and 2019. Fernando has obtained several additional certifications, including "Persuasive Communication: Critical Thinking to Enhance your Message" from MIT Professional Education, "Diploma Advances in Strategic Management" from Copenhagen Business School, "STRATEGIC SELLING®" from Miller Heiman, and "Business English Certificate / Cambridge University" from the University of Cambridge. The precise dates for some of these certifications are not specified.

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