Francisco Ochando

Francisco Ochando currently serves as the Interim Director of Nike Digital AP, a position held since September 2024. With extensive experience in management and strategy, Francisco has been a Professor of Executive Education at the Global Chartered Controller Institute since July 2012 and a Professor of Information Technology at the University of Alicante since May 2016. Previously, Francisco worked with Nike in various roles, including Director of Marketplace Analytics and Director of Digital Retail Planning for Nike.com EMEA, where strategic insight and analytics played a crucial role in business operations. Additional experience includes key positions at Calvin Klein and Inditex, where strategic planning and financial analysis were essential. Francisco holds multiple degrees, including an Executive Education in Artificial Intelligence from MIT Sloan School of Management, and has specialized training in sustainability strategies from the University of Cambridge.