Rachael Sammut currently serves as Associate Dean of Global, Business and Community Engagement and Assistant Professor at the University of Bradford, where responsibilities include supervising MSc and Level 6 Dissertations and leading the BSc Marketing Programme and Help-to-Grow Scheme. Prior to this role, Rachael held various positions in marketing and international relations, including Director of International Relations and Lecturer in Marketing. Experience includes working as a Marketing Consultant at Blueclaw, a Senior New Business Manager at both Edit and Branded3, and a Content Marketing Manager at Mediaplanet. Rachael's educational background includes a PhD in Marketing from the University of Bradford, an MBA from the University of Gloucestershire, and a BA (Honours) in Business and Marketing from the same institution, along with web management and business administration certifications from Seneca Polytechnic.