Marissa Bayer

Marissa Bayer has extensive experience in sports marketing and fan experience, having worked in various roles at multiple universities including the University of South Carolina, Furman University, and Georgia State University. Currently, Marissa serves as the Director of Marketing and Fan Experience at the University of Cincinnati Department of Athletics overseeing marketing plans for women's basketball, women's lacrosse, and volleyball while also increasing revenue through traditional and digital advertising campaigns. With a Master of Science in Sport and Entertainment Management from the University of South Carolina, Marissa has consistently excelled in creating engaging fan experiences and driving ticket sales revenue.