Alexa Biron

Alexa Biron has extensive experience in marketing and communications, primarily within the University of Connecticut since June 2005. Currently serving as the Associate Director for Advertising, Digital Marketing & Special Projects, Alexa manages advertising strategy for the UConn brand and oversees various marketing initiatives including sponsorships and web standards. Previous roles at the university include Assistant Director for Digital Marketing & Special Projects, Special Projects Manager for Strategic Marketing, and Manager of Strategic Healthcare Marketing, focusing on promoting UConn Health services. Alexa also held interim leadership as the Director of Marketing & Communications for the UConn School of Business. Educational qualifications include an MBA in Management & Marketing and an Advanced Business Certificate in Strategic Brand Management, both from the University of Connecticut, along with a Bachelor of Fine Arts in Communication Design.