Sara Nyborg is an experienced professional in business development, specializing in employer branding and talent management. Since January 2016, Sara has served as the Business Development Director at Universum, where the organization partners with over 1,200 clients and 1,500 universities globally to enhance employer-employee relationships. Prior roles include Corporate Development Specialist at Católica-Lisbon, owner-executive of As Pequenas Estrelas, and various positions at Atos Consulting and PwC, focused on training, business development, and SAP HR consulting. Sara holds a Master's degree in Social and Organisational Psychology from Instituto Superior de Psicologia Aplicada, along with several specialized certifications in negotiation, communication, and training.