Arlene Rivera

Arlene Rivera is a seasoned professional in the broadcasting and marketing industries, currently serving as the National Sales Manager at Univision Communications Inc. since January 2022, focusing on key markets like Tampa, Orlando, Atlanta, and Raleigh. Previously, Arlene held the position of VP of Integrated Marketing Solutions at Entravision Communications from July 2011 to December 2021, where responsibilities included leading marketing teams, developing strategies, managing advertising campaigns, and fostering agency relationships. Arlene's extensive background also includes roles at Sinclair Broadcast Group as a Sales and Marketing Executive and Marketing & Research Director, as well as a National Research Analyst at Cox Target Media Company. Arlene holds a Bachelor's Degree in Mass Communications with a specialization in Advertising, along with a minor in Spanish and Latino Business Studies from the University of South Florida.