Myra Rivera-Alvear

Myra Rivera-Alvear is an accomplished professional with extensive experience in research, insights, and analytics. Currently serving as Vice President at TelevisaUnivision since February 2008, Myra has held various roles within the company, including Director of Sales & Programming Research and Research Manager. Prior to this, Myra was Senior Director of Sales & Programming Research at Viacom for a brief period. Myra's career began at Bates USA as a Research Analyst and Research Intern, followed by a role at Zenith Media as a Senior Research Analyst. Myra holds a Bachelor of Business Administration in International Marketing from Pace University's Lubin School of Business.