Jessica Correa

Jessica Correa is the Chief Marketing Officer at Unleashed Brands. Jessica has over 20 years of experience in marketing, with a focus on brand management and innovation.

Jessica started their career as Director, Brand Innovation and Alliance Marketing for Royal Caribbean International. In this role, they were responsible for developing and executing marketing plans to increase brand awareness and drive revenue growth. Jessica was also responsible for managing relationships with key partners and suppliers.

In 2010, they became Vice-President of Marketing for Carpet One Floor and Home, where they oversaw all marketing efforts for the company. During their time at Carpet One, they helped to increase sales by 10% year-over-year.

In 2014, they joined Planet Fitness as Senior Vice President of Marketing. In this role, they were responsible for redesigning internal processes to enhance the company's brand reputation and accelerate year-over-year revenue growth. Jessica also managed a $40 million US marketing budget and had influence over the $150 million holistic marketing budget for Planet Fitness locations worldwide. Under their leadership, Planet Fitness saw 11 consecutive years of SSS growth, with 2017 growth at 10.2%.

Jessica Correa is a proven leader in the marketing industry, with a track record of increasing brand awareness and driving revenue growth.

Jessica Correa has an MBA in Marketing from Emerson College and a BA in International Business/French and Finance from the University of Tennessee, Knoxville.

Jessica Correa works with Josh Barker - VP, Franchise Recruitment, James Franks - VP, Franchise Recruitment, and Stephen Polozola - Chief Legal Officer. Some direct reports include Abby Fogel - VP, Marketing & Brand Relations, Tiffany McClain - VP, Marketing Services. Jessica Correa reports to Michael Browning, Founder & CEO.