Growth Lead, Acquiring & Baas

About Unlimit   Founded in 2009, Unlimit is a global fintech company that offers a large portfolio of financial services, including payment processing, Banking as a Service (BaaS), and an on-ramp fiat solution for crypto, DeFi, and GameFi. The company’s mission is to deliver solutions that eliminate financial borders, enabling businesses to operate locally and internationally easily across Europe, the UK, LatAm, APAC, India, and Africa. Unlimit has over 500 employees across 16 offices and five continents, including London, Frankfurt, Singapore, São Paulo, Hong Kong, and Mexico. For further information, please visit https://www.unlimit.com

About the Job:

The Growth Lead (Marketing) for Payments and Banking as a Service (BaaS) is crucial for driving our market penetration and growth. The successful candidate will manage a multi-channel marketing strategy to grow revenue and revenue share in target markets. 

What You’ll Do

• Develop and execute advanced multichannel campaigns across performance marketing, brand and events
• Plan and manage Google PPC campaigns, optimizing for maximum conversion
• Lead SEO initiatives to enhance organic search rankings and drive traffic to our Payments and BaaS offerings, using data-driven keyword strategies and content optimization
• Forge and maintain strong relationships with key influencers in the fintech and payments industry to amplify our brand reach and credibility
• Collaborate with the sales and product development teams to ensure marketing strategies align with business goals and customer needs
• Regularly analyze and report on campaign performance, adjusting strategies to continually improve lead quality and revenue growth
• Work closely with a successful and highly specialized marketing team, fostering a culture of innovation and excellence in digital marketing
• Collaboration and Integration: Work closely with other marketing and sales teams to ensure PPC campaigns are aligned with broader marketing strategies and company goals
• Market and Competitor Analysis: Keep abreast of industry trends, competitor strategies, and market changes to adapt and optimize PPC campaigns accordingly
• Long-Term Strategy Development: Contribute to the long-term strategy, including testing new platforms and technologies to stay ahead of the curve.

Who You Are

• Minimum of 8 years in marketing, with a significant portion dedicated to digital marketing in the tech or fintech sectors
• Proven leadership experience, with at least 3 years in a role overseeing digital marketing strategies and teams
• Certifications: Google Ads, Bing Ads, or other relevant PPC certifications are desirable but not required SEO Understanding: A solid grasp of SEO fundamentals and how they complement PPC to enhance overall digital marketing efforts
• Creative Design: Basic skills in creative design for ad creation and landing page optimization are beneficial
• Project Management: Proficiency in project management tools and methodologies, with the ability to lead and manage campaign projects effectively
• Analytical Skills: Exceptional ability to analyze data, interpret metrics, and make informed decisions to optimize campaign performance
• Communication Skills: Strong written and verbal communication skills for crafting compelling ad copy and presenting campaign results
• Attention to Detail: Meticulous attention to detail with the capacity to juggle multiple campaigns and deadlines

Required Qualifications or Skills

• Bachelor's or Master's degree (Marketing, Business, or related fields desired but not necessary)
• Deep understanding of digital marketing channels, with specialized skills in Google PPC, SEO, and influencer marketing
• Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Platform/Software Experience Necessary

• Expertise in Google Ads for PPC campaigns, with a track record of optimizing for high ROI
• Deep knowledge of Salesforce and sales pipeline management
• Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz for comprehensive keyword research, competitor analysis, and SEO tracking
• Experience with influencer marketing platforms and tools for identifying, engaging, and measuring influencer campaign success.

What We offer

• Attractive monthly salary paid in line with experience
• Vacation, sick, and paid holidays
• Full-time: 5/2 (Saturday and Sunday days off)
• A team of top international professionals to learn from
• Multicultural working environment