Kevin Cancilla

Kevin Cancilla is the current Head of Growth Marketing at Unravel. Prior to this, Kevin was with Vindicia for six years, where they most recently served as Head of Global Marketing. In this role, Kevin led North American product and partner marketing, as well as marketing operations. After the Amdocs acquisition in 2016, Kevin was promoted to Head of Marketing and led global marketing initiatives focused on long-term growth and sales. Under Kevin's leadership, the company has seen continuous year-over-year growth.

Kevin has a proven track record of success in working with sales teams to ensure that marketing meets sales needs. Kevin has expertise in building GTM strategies and launching companies into new markets. Kevin has also successfully led company positioning, messaging, and content strategy while maintaining market relevance. In addition, Kevin has set the strategy and driven demand generation cross-channel initiatives that feed the pipeline. Kevin places a strong focus on digital activities and optimizes across all marketing initiatives.

Kevin has produced sales playbooks and enablement tools aligned with the buyer's journey. Kevin has also built a robust marketing alliance program that generates significant annual bookings. Furthermore, Kevin has implemented account-based marketing and sales programs. Kevin has run industry thought leadership research projects aimed at competitive ROI differentiation. Finally, Kevin has transformed the marketing tech stack into an integrated MarTech engine.

Kevin Cancilla has a BSBM in Marketing & Business Mgmt from the University of Phoenix.

They are on a team with Deepak Marathe - Chief Architect, Keith Alsheimer - CMO, and Mark Wolfram - VP, Partnerships & Business Development. Their manager is Kunal Agarwal, CEO & Co-Founder.