Sue Hay

Sue Hay is an accomplished marketing professional with extensive experience in marketing operations and automation. Currently serving as a Senior Best Practices Consultant at Unreal Digital Group since November 2021, Sue also holds the position of CEO at BeWhys Marketing, Inc., which focuses on developing demand generation strategies. With a strong background in lead management and marketing technologies, Sue has been a Senior Best Practices Consultant at Invado Solutions since June 2007 and has played pivotal roles in various organizations, including serving as an instructor at GreenFig and a strategic consultant at BlueBird Strategies. Additionally, Sue has held leadership positions with Women in Consulting and has extensive experience in demand generation, including event planning and the development of marketing programs, demonstrated by previous roles at Snowy River Marketing and Callidus Software. Involvement with professional organizations such as the American Marketing Association of Silicon Valley further highlights Sue's commitment to the marketing field.