Tracy McCourt

Chief Revenue Officer (cro) at Unrivaled

Tracy McCourt has an extensive work experience spanning several companies and roles. Tracy is currently the Chief Revenue Officer (CRO) at Blüm Holdings since 2022. Prior to this, they served as the Chief Revenue Officer at MedMen from 2020 to 2022.

Tracy McCourt has also worked at Zappos Family of Companies, where they held various positions including Chief Strategist, Brand Awareness Marketing from 2017 to 2020. Tracy also worked as a Brand Marketing Consultant from 2016 to 2017 and as a Customer Lifecycle & CRM Marketing Consultant from 2015 to 2016.

Before joining Zappos, Tracy McCourt worked at Frederick's of Hollywood from 2004 to 2014, where they held the positions of Chief Marketing Officer, Vice President of E-commerce, Brand, and Multi-Channel Marketing, and Director of E-Commerce and Multi-Channel Marketing.

Prior to Frederick's of Hollywood, they served as the Marketing Director, Multi-Channel at Murad from 2002 to 2004, and as a Marketing Manager, E-Commerce at Skechers from 1999 to 2001.

Tracy McCourt earned a Bachelor of Arts degree from UC Irvine between 1989 and 1991. No specific field of study was provided.

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Los Angeles, United States

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Unrivaled

Unrivaled is a cannabis-focused agriculture company. The Company operates through two segments: Hydroponic Produce and Cannabis Products. The Company, through its subsidiary, GrowOp Technology Ltd., is engaged in the design, marketing and sale of hydroponic equipment. It is also a retail seller of locally grown hydroponic produce, herbs, and floral products through its subsidiary, Edible Garden Corp. (Edible Garden).