Fer Prendes

Fer Prendes has a diverse work experience spanning multiple companies. They began their career in 2002 as a Comercial Coordinator at Euler Hermes, where they developed and executed commercial and marketing strategies to introduce Credit insurance to the Mexican Market. They then worked at Seguros Banamex as a Marketing Subdirector, responsible for developing marketing and sales strategies for high-value clients and increasing market share. Later, at Citi, Fer held the role of Chief of Staff and Marketing Director, where they were involved in strategy implementation, business planning, and new product development. They also worked at Seguros Banamex as a Customer Experience Subdirector, focusing on retention and client-oriented strategies. Most recently, Fer joined Up Sí Vale as a Chief Marketing Officer in 2022.

Fer Prendes attended the Instituto Tecnológico Autónomo de México from 1996 to 2001, where they pursued a degree in Business Administration l. The specific field of study is not provided. Fer Prendes also attended the Alexander Bain School at an unspecified time, but no information regarding the degree or field of study is available. In terms of additional certifications, Fer Prendes obtained the ISDI Tech Lab SHOPIFY certification from ISDI in March 2022, as well as the xISDI DIBEX certification from the same institution in December 2021.