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Martha Eugenia Mora

Subdirector De Analisis Transaccional at Sí Vale

Martha Eugenia Mora is an experienced professional in the financial technology sector, currently serving as Subdirector de Analisis Transaccional at Up Sí Vale since December 2012, where responsibilities include ensuring the reliability of the compensation and settlement process with entities such as VISA, Mastercard, and Eglobal, as well as configuring various product characteristics within the issuer system. Previously, from December 1995 to November 2006, Martha held the position of Director of Front End at PROSA, overseeing the operation of over 145,000 points of sale and 800 ATMs both nationally and internationally, and implementing new functionalities such as EMV and cash deposit services. Martha holds a degree in Computer Science from Universidad Anáhuac del Sur, A.C., earned between 1990 and 1994.

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