Matthew Weltz

Matthew Weltz has a diverse work experience in the field of digital marketing. Matthew is currently working at Updater as the Senior Performance Marketing Lead. Prior to this, they held the role of Performance Marketing Lead at the same company.

Before joining Updater, Matthew held various positions at Silverback Strategies. Matthew started as a Senior Paid Media Account Manager, where they managed millions of dollars in annual ad spend across different platforms. Matthew introduced social media advertising to the agency and trained the paid media team on best practices. Later, they became the Senior Paid Media Manager - Team Lead, where they led a cross-functional team and optimized lead generation for clients. Matthew then became the Senior Strategy & Development Manager, delivering integrated agency growth strategies. Finally, they served as the Director of Strategy & Development, where they regularly communicated complex digital strategies to executives and pitched comprehensive marketing plans.

Prior to their time at Silverback Strategies, Matthew worked at Marketing Mojo as an Account Manager. In this role, they successfully managed PPC, SEO, and Social Media campaigns for various B2B and B2C companies.

Overall, Matthew has extensive experience in performance marketing, digital strategy development, lead generation, and managing large ad budgets.

Matthew Weltz attended James Madison University from 2009 to 2013, where they obtained a B.B.A degree with a concentration in Marketing. In 2011, they briefly studied at the University of Antwerp, focusing on European Business within the field of Business/Commerce. In terms of additional certifications, Matthew obtained the Google Ads Certified qualification from Google in June 2013, and they also became a Microsoft Ads Accredited Professional in the same month and year. Most recently, they obtained the LinkedIn Ads Certified certification from LinkedIn in August 2021.