David Haines

Group CEO at Upfield

David was appointed Group Chief Executive Officer (CEO) of Upfield in July 2018. David was previously Chairman and CEO of Grohe Group, and subsequently CEO of Lixil Water Technology Group. At Grohe, David led the complete transformation of the business over a 10-year period. He joined Grohe from Vodafone, where he served as the company’s first Global Marketing Director, building Vodafone into a successful, top ten global brand within three years and across multiple markets. Prior to this, David was Deputy Division President of The Coca-Cola Company in Germany, and for 10 years a General Manager for Mars across different European markets.


Previous companies

Unilever logo
Vodafone logo
The Coca-Cola Company logo
Mars logo
Grohe Holding logo


  • Group CEO

    Current role

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